An easy way to show off your webinars
Webinar Channels allow users to turn a collection of webinars, into a customizable, lead-generating experience — an easily manageable process for business owners & marketeers.
Overview
Just as WebinarGeek customers easily can create webinars with the software, we want them to experience the same flexibility and control when it comes to accessing and maintaining their content in the long run. The Webinar Channel feature allows users to offer a collection of webinars to their customers, whether it's offered as a landing page or embed the channel into its own platform.
I was the main Product Designer working on this feature in Spring 2021 with a team of three engineers, a UX intern and a product manager.
Before (BETA) and After (V2.0) channel dashboard
The Problem
WebinarGeek launched the Webinar Channel BETA in 2019 to generate feedback and data from the existing users who were using the feature. As result, the working professionals spent considerable time maintaining the content they wanted to offer on the channel. Accordingly, it meant making fundamental changes to the way the webinar channel has worked since the launch.
Historically, the feature required a bit more manual work if the users wanted to embed the channel into their own platform with a lot of limitations added.
The new editor in default mode
Moving away from the BETA model to pave the way for V2.0 Webinar Channel required a ground-up rethinking of the way how the management is organized and displayed in the software.
Goals
For User
Our solution should deliver a time-efficient and easily manageable way for the user to maintain the channel and webinar content in one space suitable for their needs & help the user to reach a higher sign-up rate.
For Business
Channels to be a more money-maker. By introducing the ability for multiple channels, we can have more users pay for the add-on to their subscription.
For Product
Using modern frameworks and tools to build the embeddable Channel, hence making the switch to React.
The most difficult part about designing this feature was the information structure that comes along with the webinar index and offering upcoming webinars in different states. To increase the sign-up rate for the webinar channel, the information should be easily scannable and the content should be searchable by visitors.
Research
Determined to make the V2.0 Webinar Channel feature work the users want, we conducted two rounds of user interviews to generate an in-depth understanding of how the experience has been so far. On top of that, we conducted three rounds of remote user testing with iterations based on feedback, focused on the next principles:
1. Customization and Control
2. Accessibility
3. Scalable for any businesses
Customized channel in the new editor
The team mainly focused on the editor where the user can control the content, branding and channel settings. The structure emplacement of every manageable information was crucial. Complex challenges like this were among several identified during user testing sessions and validating this and other solutions before implementation was the key to setting a new basis for the feature.
How it works
Adding webinars to the channel
In the previous version, adding webinars to the channel was only accessible when the user edit the settings of the webinar. A list of webinars the user needs to go through in order to change these settings.
Upload banner and logo
Because of the customization limitations, the BETA channel was quite plain, to begin with. The aim is to help our users increase the conversions and sign-up rates along with the engagement for visitors to find webinars to watch.
Webinar index
Be mindful of the feature connected to the rest of the webinar software, it comes along with the different states of displaying a webinar index. The labels will be shown when a feature is activated, such as webinar series, maximum seats, duration etc.
1. Scheduled webinars (based on time)
2. On-demand webinars
3. Webinar series
In addition, users can also create webinar series on occasions where several webinars are connected with each other.
Before (BETA) and after on how we present webinars on the channel
Remove a webinar
Preview when there's no banner added
Discover the feature here:
Results & next stages
Customer satisfaction increased tremendously. Since the launch of the new feature, we received positive reviews via the customer live chat.
The activation of the channel has almost doubled the amount with increased usage of channel embed by 25%. Beyond the positive numbers and feedback, we've also seen an increase in paid customers, retention and engagement as a direct result of rolling out the revamp of this feature.
The next stages
Since the feature will only be expanded from now, the team decided previously to set the big project up in different stages. After the big update, we then focus on the next parts:
- the ability to create multiple channels
- editing slugs for channels
- able to customize the embed code
- ability to create categories to organize the webinars on the channel
In order to make a project successful, working efficiently and prioritizing technical requirements were crucial.